Stephan Wetaas

Stavanger, Norway

stephan.wetaas@gmail.com
CreativeStephan Wetaas

Inspiration

It's always inspiring to see others' work and artistry. How historic classics embrace us with styles and features. How trends are colored by others and the ability to think new. All to inspire.

Always remember to follow the heart, the soul and the feeling of your idea — and the surrounding environments when creating unique bliss.

Listen to music and enjoy life and F%#K bad energy!

Where do ideas come from? Everything you experience, see, hear, touch, taste, smell. Your subconscious sorts and stores these. Then your brain checks for patterns — connecting experiences together to make sense of the world around us. Connections between existing concepts = NEW IDEAS!

Design & Product

People whose thinking in design and product shapes how I approach the work.

Visionary builder

Steve Jobs

The intersection of technology and liberal arts. He proved that taste is a competitive advantage.

Industrial designer

Dieter Rams

Less, but better. Ten principles that still hold. Good design is as little design as possible.

Product builder

Tony Fadell

Design the whole product — the box, the first experience, the instructions. Sweat every detail before the user touches it.

Product discovery

Teresa Torres

Continuous discovery. The idea that talking to customers is not a phase — it is the work.

Design Sprint

Jake Knapp

Forcing a team to prototype and test in five days instead of five months. Constraints as creative fuel.

Photography

People whose work in photography inspires how I see and shoot.

Street photographer

Vivian Maier

Raw. Human. Invisible until she wasn't. Her work is proof that the most profound documentation is often the most personal.

Portrait photographer

Annie Leibovitz

The intimacy she creates with her subjects. Every frame has intention. Nothing accidental.

Portrait photographer

Platon

Stark, direct, equal. Every subject gets the same frame regardless of rank. The job title is not the person.

Principles I keep coming back to

01

The best design is invisible.

02

Research first. Opinions second.

03

Constraints are the creative brief.

04

Ship. Then learn. Then ship again.

05

Form is not decoration — it is communication.

06

The product includes the organization that makes it.